7 Things to Analyze for Your Backlink Profile

Backlink Profile
If you want to do effective SEO of your website, you will have to create a healthy backlink profile. If you want to get the required benefits of the link building strategy, you will have to build a thorough backlink analysis. To analyze your backlink profile, you can use various tools. The best tools to analyze your backlink profile are Majestic, Ahrefs, Moz, Cognitive SEO and SEO SpyGlass etc. You can use one of them according to your requirements. Anyhow, almost all the tools are helpful to you for perfect analysis of backlinking profile. While analyzing your backlink profile, you should keep in mind the following things;

Analyze The Total Number Of Backlinks:

You can easily analyze the total backlinks of your website by using a backlink analysis tool. If you start the analysis of your backlink profile from the analysis of a total number of backlinks, you can easily understand that either your backlinking profile is competing with the competitors’ websites or not. Anyhow, the quantity of the backlinks is not related to the high rank of the website. Its reason is that Google gives preference to the quality of the backlinks rather than the quantity of the backlinks. While analyzing the total number of backlinks of your website, you should also try to distinguish the low-quality backlinks (links from article directories and blog comments) from the high-quality backlinks. This thing will provide you with an idea about the strength of the backlink profile.

Analyze The Number Of Unique Domains:

After analyzing the total number of links that are referring to your website, you should analyze the number of unique domains. It is also known as the better metric than counting the total number of backlinks to get an idea about the strength of your backlinking profile. While analyzing the total number of unique domains that are linking towards your website, you should also consider some other factors. In these factors, there come relevancy of the websites that are linking towards your website, quality of the linking domains and placement of the links in these domains.

Analyze The Ratio Between Linking Domains And Total Links:

If you have the total number of links and the total number of linking domains, you can easily find out this ratio. If you are getting hundreds of links from a single domain, it will be a red flag for your link building strategy. Its reason is that Google and other search engines will consider that you are using spammy techniques to get links for your website. Moreover, if you are getting more and more links from a single domain, the value of the link will also be dropped. No doubt, when you try to find the ratio between total links and linking domains, you will know that there are more links than domains. If you feel that this ratio is not giving the natural number, you should try to inflate this ratio. You can easily inflate this ratio just by creating a single site-wide link from a domain.

Analyze The Usage And Variance Of The Anchor Text:

To create the backlinks on different websites, you will have to use targeted keywords as anchor text. While analyzing your backlink profile, you will have to analyze the usage and variance of the anchor text. Its reason is that if you are using the same keyword to create hundreds of backlinks for your website, it will be a red flag for your backlinking strategy. Its reason is that when Google finds this kind of activity in your backlinking strategy, it will consider that you are getting links unnaturally to get a higher rank. After analysis, if you will feel that you have created lots of backlinks by using a specific anchor text, you should ignore it in the future. You can use alternative keywords as anchor text. Experts of dissertation writing services have stated that, to get alternative keywords, you can use various tools like Google Keyword Planner.

Analyze The Quality Of The Links:

No doubt, backlinks are playing an important role in increasing the ranking of a website. It doesn’t mean that you should create backlinks for your website blindly. While creating backlinks for your website, you should be very careful. Its reason is that Google is giving importance to the quality of the backlinks rather than the quantity of the backlinks. According to experts, one best quality backlink is better than various low-quality backlinks. While analyzing your backlink profile, you should also try to analyze the quality of the links. First of all, you should check the relevancy of the links that are referring to your website. Secondly, you should check the page authority of the links. Thirdly, you should also check the placement of the links. The placement of the links should be natural. At last, you should also check the overall believability of the links.

Analyze The Diversity Between Do-Follow And No-Follow Backlinks:

Do-follow backlinks are essential for your website. Its reason is that these do-follow backlinks play an important role in increasing the ranking of a website. That’s why most of the people just try to create do-follow backlinks for their websites and they don’t try to create no-follow backlinks. This is also a red flag for the SEO of your website. When Google checks links of your website and it knows that all of your links are do-follow backlinks, it will consider that you are trying to deceive the Google bots. As a result, it will decrease the ranking of your website. Therefore, you should try to create do-follow as well as no-follow backlinks for your website. While analyzing your backlink profile, you should try to analyze the diversity between do-follow and no-follow backlinks.

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Competitors Link Analysis:

After analyzing your backlink profile, you should never forget to compare it with your competitors’ backlink profiles. When you do this comparison, you will get an idea about weaknesses and strengths in your backlinking profile. It is also the best way to create a new perspective to strengthen your backlinking strategy. If you are using a tool to analyze your backlinking profile, you can easily use for this comparison. Its reason is that almost all the tools are allowing the users to spy on their competitors.
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